SIGNAL - FIDRA X THRIVE
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A WELLNESS AND RESIDENTIAL PLATFORM FOR THE FUTURE.

The Proposition

A membership anchored wellnessand residential platformfor North America.

The Mandate

The platform is a membership-anchored wellness and residential offering for North America. Each campus brings together a members' club and wellness house with residences for sale, a hotel and rental residences, all acquired by forward purchase so that the platform PropCo captures the economics of what it operates. The reference points are the membership depth of Soho House, the wellness standard of Equinox and the mixed-use scale of The Whiteley, but held to a sustainability discipline that none of those operators presently applies. The thesis is straightforward: as artificial intelligence absorbs routine work, genuine human connection becomes more valuable. The platform is built to hold that value, and to benefit from the returning demand for real-life connection.

Fidra’s Role & Its Boundary

Fidra acts as the investment and business creation partner across the whole of the journey, covering strategy, brand and product definition, structuring, capital raising, transaction execution and platform build out.

The Destination

THE PURPOSE OF THIS MANDATE IS CREATION: A CAPITALISED, BRANDED AND OPERATING PLATFORM WITH ITS FIRST CAMPUSES OPEN AND A REPEATABLE PLAYBOOK FOR EVERY CITY THAT FOLLOWS.

TORONTO -NEW YORK -VANCOUVER -BOSTON -MONTREAL -CHICAGO -CALGARY -

The Engagement - Three Parts

Part 1

Definition Sprint

£34,000 fixed · 10 weeks

50 service lines · 6 sections

A ten week process to establish everything required to be in a position to raise, covering the thesis, brand and product, sustainability standards, business plan and model, structure and the full capital readiness pack.

The sprint converts an idea into an institutional proposition by establishing the demand case, defining the customer and testing the platform against the operators it will be measured against, all of which is completed before any approach is made to capital.

It then fixes the product itself, setting the prototype campus, its use mix and area schedule, the membership architecture and the sustainability standards that would underwrite a green financing route if that route is used.

It closes with the controlling documents of the raise, comprising the business plan, the integrated model, the organisation structure proposal, the investor materials, an indexed data room and a qualified target list.

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Part 2

The Raise

Retainer per month, to be agreed · completion fees on each close

27 service lines · 4 sections

The OpCo seed, the PropCo programmatic joint venture and the debt programme, each of them led by Fidra end to end from the first approach through to funds flow.

Part 2 takes the outputs of the sprint to market, with the OpCo seed capitalising the platform and appointing the founding team while the PropCo programme secures an anchor institution and closes Tranche 1 against the first assets.

The debt programme runs in parallel, establishing the green and sustainability linked financing framework and closing the first facilities through to drawdown.

Throughout this period Fidra runs the process itself, managing outreach, meetings, the investor tracker, diligence, negotiation and counsel coordination, supported by weekly raise reporting and monthly board updates.

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Part 3

Execution & Platform Creation

Commercials to be defined and agreed before Part 2 completes

22 service lines · 4 sections

Transaction execution, capital administration, platform build and standing governance, running from the first close onward.

Part 3 is the build, in which each acquisition is underwritten on the programme model, taken through committee, negotiated on forward purchase terms and then managed from exchange through to completion.

Capital administration runs alongside the transactions and covers subsequent drawdowns, co-investment allocations, facilities for each wave of assets and the ongoing management of covenants, reporting and hedging.

The platform itself is created over the same period through the brand launch, the membership technology, founder member pre sales, hotel and rental management agreements, pre opening control and certification evidence, all of it conducted under board, limited partner and annual strategy governance.

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